About us
Sushi Niki Group, through its flagship brand Niki Japanese Dining, is committed to redefining Japanese dining experiences in Malaysia. The brand delivers more than just cuisine—it creates memorable moments that celebrate culture, artistry, and togetherness.
our brands
VISION
To be the leading Japanese dining group in Malaysia, recognized for creating exceptional culinary and cultural experiences that unite people and leave lasting impressions.
MISSION
- To serve authentic, high-quality Japanese cuisine that blends tradition with innovation.
- To create inspiring and immersive dining environments that embody the essence of Japanese culture.
- To foster meaningful connections by transforming dining into an experience of togetherness and celebration.
- To expand strategically while upholding excellence, consistency, and customer satisfaction.
VISION
To be the leading Japanese dining group in Malaysia, recognized for creating exceptional culinary and cultural experiences that unite people and leave lasting impressions.
MISSION
- To serve authentic, high-quality Japanese cuisine that blends tradition with innovation.
- To create inspiring and immersive dining environments that embody the essence of Japanese culture.
- To foster meaningful connections by transforming dining into an experience of togetherness and celebration.
- To expand strategically while upholding excellence, consistency, and customer satisfaction.
WHAT WE WANT TO ACHIEVE
Expand our footprint across Malaysia, with a strong presence in Johor, KL, and Klang Valley.
Position Sushi Niki Group as a recognized brand for authentic yet contemporary Japanese dining.
Continuously enhance our culinary offerings, concepts, and customer experiences.
Build a sustainable business that prioritizes quality, innovation, and customer satisfaction.
Expand our footprint across Malaysia, with a strong presence in Johor, KL, and Klang Valley.
Position Sushi Niki Group as a recognized brand for authentic yet contemporary Japanese dining.
Continuously enhance our culinary offerings, concepts, and customer experiences.
Build a sustainable business that prioritizes quality, innovation, and customer satisfaction.
COO STORY
Sushi Niki Group
At Sushi Niki Group, sustainable growth is driven not only by culinary excellence, but also by strong leadership, structured operations, and clear strategic vision.
This leadership is embodied by our Chief Operating Officer (COO), Datin Regina Lim, a distinguished female executive who brings fresh perspectives and strategic discipline to the Group’s Japanese dining portfolio.
Datin Regina Lim
Chief Operating Officer
A Leader with Cross-Industry Vision
Before joining Sushi Niki Group, Datin Regina Lim built her professional foundation across diverse business sectors, where she developed strong expertise in leadership, organisational development, and strategic management.
Rather than following a traditional hospitality career path, she entered the F&B industry with a unique cross-industry perspective and a clear belief:
Great dining brands are built not only by chefs, but by systems, people, and vision
With a deep sense of commitment and adaptability, she immersed herself in the world of Japanese dining, working closely with chefs, management teams, and frontline staff to understand the essence of hospitality and operational excellence.
Her ability to transform insights into structured execution has strengthened the operational framework of Sushi Niki Group.
Shaping the Future of Sushi Niki Group
Today, Datin Regina Lim plays a pivotal role in shaping the future direction of Sushi Niki Group. With her leadership, the Group is moving beyond being a collection of restaurants, towards becoming a distinctive Japanese dining brand ecosystem defined by quality, consistency, and meaningful experiences. Because at Sushi Niki Group, excellence is not inherited — it is strategically built.
Dato’ Joe Low
Chief Executive Officer
Leadership & Founding Story
Sushi Niki Group was founded by Dato’ Joe Low, who serves as the Chief Executive Officer
A visionary leader, Dato’ Joe Low is steadfast in his commitment to fostering innovation and achieving excellence across the organization. His journey in the industry has been defined by the privilege of leading a dynamic and talented team, united in their dedication to delivering exceptional dining experiences that set new benchmarks in the field.
Dato’ Joe Low is also the founder of RS Group, one of Malaysia’s leading names in omakase dining. His proven success in building RS Group into a market leader has strengthened Sushi Niki Group with valuable expertise, strong management practices, and a reputation for excellence ensuring continued growth and long-term sustainability.
our team
STEVE NG
Executive Chef
IVAN LAI
Head Chef
Great Things Happen With Great People
Are you as obsessed with Japanese dining as we are? Sushi Niki Group is always looking for talent that brings heart and hustle to the table. Come be a part of our next big success story.